Fractional CMO & Sales Growth

"We need more leads."
"Our sales guys don't follow up."
"We've tried marketing before."
"Our website doesn't do anything."
"I don't know what's working."
"We're busy but not growing."

We fix the gap between
marketing, sales,
and everything in between.

SIMPLE is a fractional CMO and revenue operations partner for manufacturers and sales-led companies. No fluff, no retainer bloat. Just the systems and strategy that make revenue move.

Two Ways To Work With Us

The platform, or the people who run it.

Some businesses just need the system. Others need someone to build and run it for them. Both options sit on the same platform. The difference is who's driving.

Option 1 — Self-Serve

S.I.M.P.L.E. Software

From $123/mo

An all-in-one CRM and marketing platform. Website, pipelines, email and text automation, scheduling, payments, and a unified inbox, replacing the seven tools you're currently duct-taping together.

  • CRM with pipelines and tasks
  • Email and SMS automation
  • Online scheduling and reminders
  • Forms, payments, and unified inbox
  • Website and funnel builder

Best for: businesses that want the tools and are ready to run them in-house.

Try the Software
Option 2 — Done For You

Fractional CMO

Custom scope

We use the same platform, but we're the ones building the strategy, configuring the automations, writing the content, and reporting on what's working. You get the system and the operator.

  • Marketing strategy and budget ownership
  • CRM and pipeline build-out
  • Lead follow-up systems, fully configured
  • Content, SEO, and visibility strategy
  • Ongoing reporting and accountability

Best for: founder-led businesses with no time or team to run the system themselves.

Schedule a Call

Already on the software and want help getting more out of it? That's most of our Fractional CMO clients. We can scope an engagement around what you've already got.

Starting at $[X],XXX/mo — scoped to what's broken
Why This Is Different

You've probably already tried marketing.

[FILL IN: A sentence or two on what actually went wrong with the last agency or hire — e.g. "An agency took your retainer and ran a generic playbook that had nothing to do with how manufacturers actually buy." Be specific to your clients' real complaints.]

SIMPLE isn't a bigger retainer or a prettier dashboard. [FILL IN: One sentence on what makes the engagement structure itself different — e.g. "We scope to what's actually broken, not a package, and we report on revenue, not impressions."]

Results

Numbers, not promises.

[FILL IN: One sentence framing — e.g. "Here's what's happened for the businesses we've worked with so far."]

[FILL IN]

[FILL IN: what the number means — e.g. "Reduction in lead response time after follow-up automation went live."]

— [Client name or industry, e.g. "Industrial parts manufacturer"]
[FILL IN]

[FILL IN]

— [Client name or industry]

[FILL IN if no results yet: "We're early. Ask us directly about current client outcomes on a call — we'd rather show you than tell you."]

Questions

Before you ask.

If your question isn't here, that's what the call is for.

Do I need the software and the Fractional CMO, or just one?

+

Most clients start with one. The software works on its own if you have someone in-house to run it. The Fractional CMO engagement uses the same platform, so if you start with software and want help later, we build on what's already there instead of starting over.

I'm not ready for a full CMO engagement. What now?

+

[FILL IN: e.g. "Start with the software on its own, or book a call anyway — we'll tell you honestly if you're better off waiting, and what to fix first yourself."]

How fast can we actually start?

+

[FILL IN: e.g. "Software access is instant. A CMO engagement starts with a discovery call, usually scoped and underway within X weeks."]

What happens on the discovery call?

+

[FILL IN: e.g. "We ask about your current pipeline, sales process, and marketing spend, then tell you exactly what's broken and what we'd fix first. No pitch deck."]

What if it doesn't work out?

+

[FILL IN: cancellation terms, contract length, or guarantee if you have one]

[ADD PHOTO]
Who's Actually Doing This

[FILL IN: Your name]

[FILL IN: 2–3 sentences in first person. Why you do this work, what you saw broken in manufacturing/B2B marketing that made you build SIMPLE, what makes you credible to run someone's pipeline. Specific beats polished — a real detail about a client problem you fixed lands harder than a bio.]

[Name] [Title — e.g. Founder, SIMPLE]

WHO WE HELP

Built for the companies agencies ignore.

You're doing $500K to $5M. You've got a sales team, maybe a part-timer doing your social. Marketing and sales aren't really talking. The owner, probably you, is still the bottleneck.

You don't need a full-time CMO. You need someone who can walk in, see exactly what's broken, and get it fixed without a six-month onboarding process.

IDEAL FIT

  • Manufacturers with 1 to 5 sales reps

  • Industrial and B2B companies

  • Founder-led businesses doing $500K to $5M

  • Sales-led organizations with no marketing system

  • Companies that have "tried marketing" without results

  • Businesses where the owner is still closing every deal

THE ACTUAL PROBLEMS

If any of this sounds familiar, keep reading.

Most of the companies we talk to don't have a marketing problem. They have a systems problem. Leads fall through because nobody owns the follow-up. Revenue stalls because marketing and sales are doing completely different things.

CRM & PIPELINE

  • CRM is a mess nobody trusts

  • Pipeline reports don't reflect reality

  • Leads get stuck and nobody notices

  • No consistent follow-up process

MARKETING

  • Website exists but doesn't generate leads

  • Social media is random and reactive

  • No SEO or content strategy

  • Spent money on ads with nothing to show

SALES PROCESS

  • Reps don't follow up consistently

  • Owner closes everything personally

  • No process for warming cold leads

  • Marketing and sales don't communicate

VISIBILITY

  • No one knows you exist outside referrals

  • Competitors with worse products rank higher

  • No thought leadership or industry presence

  • Can't tell what marketing is actually working

What SIMPLE Is

If any of this sounds familiar, keep reading.

We're not a marketing agency. We're not just a software vendor. We're the people who come in, sees the whole picture, and build the infrastructure that makes everything else work.

Not a replacement for:

What we actually do.

Most engagements start with a discovery conversation. From there, we build a scope around what's actually broken, not a package you don't need.

01 — Strategy

Fractional CMO

Ongoing marketing leadership without the full-time salary. We own the strategy, manage vendors, set KPIs, and report on what's working.

  • Marketing planning and budget allocation
  • Vendor management and accountability
  • KPI reporting and decision-making
  • Quarterly strategy reviews
02 — Revenue Ops

CRM & Pipeline Optimization

We clean up the mess, build a pipeline that reflects reality, and design a sales process your reps will actually use.

  • CRM audit and cleanup
  • Sales process design
  • Lead routing and automation
  • Pipeline reporting that makes sense
03 — Systems

Lead Management

Leads shouldn't fall through the cracks because nobody has a system. We build the follow-up workflows, automations, and tracking that keep deals moving.

  • Follow-up workflow design
  • Email and SMS automation
  • Lead tracking and scoring
  • Appointment scheduling systems
04 — Visibility

Content & SEO

Not a content mill. We build a strategy that actually targets the buyers you want and positions you as the obvious choice in your industry.

  • SEO strategy and keyword planning
  • Content calendar development
  • Sales enablement content
  • Industry authority building
05 — Infrastructure

Marketing Infrastructure

Your website, CRM, automations, and reporting should all talk to each other. If they don't, we fix that before we do anything else.

  • Website strategy and conversion
  • CRM implementation
  • Reporting dashboards
  • Process documentation

04 — Visibility

Content & SEO

Not a content mill. We build a strategy that actually targets the buyers you want and positions you as the obvious choice in your industry.

  • SEO strategy and keyword planning

  • Content calendar development

  • Sales enablement content

  • Industry authority building

05 — Infrastructure

Marketing Infrastructure

Your website, CRM, automations, and reporting should all talk to each other. If they don't, we fix that before we do anything else.

  • Website strategy and conversion

  • CRM implementation

  • Reporting dashboards

  • Process documentation

HOW WE WORK

We're not trying to go viral. We're trying to get you contracts.

The growth strategy for companies we work with is the same one we use ourselves: direct outreach, speaking engagements, referral relationships, and industry presence. It's not glamorous. It's what actually works in manufacturing and B2B.

We typically work with a small number of clients at a time. That's intentional. High-touch work doesn't scale if we spread thin.

IDEAL FIT

  • Manufacturers with 1 to 5 sales reps

  • Industrial and B2B companies

  • Founder-led businesses doing $500K to $5M

  • Sales-led organizations with no marketing system

  • Companies that have "tried marketing" without results

  • Businesses where the owner is still closing every deal